Inga
THE CHALLENGE.
The first brand awareness campaign for INGA, a French brand of sponges that last a year. Born online and now entering mass retail, the brand needs to make a name for itself alongside the giants of the supermarket aisle.
THE IDEA.
A sponge you don’t throw away is a sponge you don’t throw away, whatever the situation. A humorous series of 15-second spots puts a twist on everyday moments to drive home one simple promise: if it lasts, you keep it.
Services
Advertising,AI Production
Date
February 2026
Others works
Advertising, AI Production
Advertising, AI Production